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CASHLESS SOCIETY update -- J.C. Penney's Latest Leap: Retailer to Ditch Cash Registers, Cashiers
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Penney's plan evokes Apple's (AAPL) mostly cash-register free stores -- and that comes as little surprise: Johnson was the head of Apple Retail and is considered the mastermind behind its success. He left Apple in November to take the top spot at J.C. Penney.
Johnson, who has been in the headlines lately for Penney's radical, controversial -- and so far, unsuccessful -- strategy to eliminate most of its sales and coupons, is now looking to shake up the checkout experience in the chain's stores.
His plan is to eliminate cashiers, cash registers and checkout counters, replacing them with a patchwork of technology solutions, such as WiFi networks, mobile checkout, RFID (radio frequency identification) technology tracking systems for merchandise, as well as self-checkout options.
"The second is actually through an Apple store employee who will take your credit card and run it through their credit card scanner attached to an iPod Touch. The third, and in my opinion the most innovative, is you can actually check yourself out by pulling out your iPhone, opening the Apple Store Application, scanning the barcode of your product, and then paying through your iTunes account," he says. "This is the future of retail checkout."
[link to www.dailyfinance.com]
And there you have it.
No iTunes account, no iPhone, no J.C. Penney for you in 2014!
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