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Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
Ms Sans Serif
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[quote:Anonymous Coward 26369344:MV8yMDY2ODkwXzM0Nzc3MDIxXzE1OUQ2MDFB] I got one last night asking for money from Bill Clinton. WTF? [/quote]
The Obama campaign raised $690 million online. The majority of it came from the fundraising emails that peppered inboxes for the last two years. They employed a team of 20 writers and a sophisticated analytics system to measure and improve their effectiveness. Now, they're starting to spill the secrets they learned during the campaign. And as revealed in a new report from Joshua Green*, there was a high-powered viral media outfit lurking in Chicago. The lessons from the campaign aren't just a recipe for making money, but for winning eyeballs in the brutal deathmatch to grab your attention on the Internet. What we can learn is how the Obama campaign fine-tuned its content for maximum Internet impact, i.e., how it channeled its inner BuzzFeed. [
link to www.theatlantic.com
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