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What's your theory about celebrities?
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[quote:535 1326993:MV8yMDkyMDcxXzM1MjE4NTQwXzNFMDdBMkI2] Celebrities are nothing more than the final and logical outcome of entertaining individuals married to global communication. 100 years ago, the best these individuals could have hoped for was to be in a large traveling play, a large traveling band, a widely published author, or a large traveling circus. Today, the same types of individuals have global coverage with many more media types without the requirement to travel. In fact, the media travels to them. It must be remembered that none of these people are doing anything special... it is the media technology and global dissemination which makes the difference. Since they are no more intelligent (on average) than their circus or Broadway predecessors, the reason why their opinions are heard by a multitude of people is not because of their intellect but rather because of media reach. This is the only reason why their opinions carry weight. Not because they are particularly thought out, but rather because the information can be easily disseminated and consumed. The assumption amongst the public used to be that if it was written, it must be both true and important. This is still holds, but currently the public also believes that if it is broadcast, it must be both true and important. A first real glimpse of this power was the Wells broadcast of War of the Worlds, and he did not even try. Think of what you could do if you did. It is precisely because of their lack of critical thinking, bandwagon reactions, broadcast halo, and global reach that make them outstanding assets to ease the industrialized countries into the new order. [/quote]
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