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Subject YouTube to switch on paid-for video

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Original Message YouTube plans to start selling subscriptions to some channels on its video platform, throwing the Google-owned site into direct competition with cable television and streaming services such as Netflix.

The company has invited a small number of content producers to submit proposals for channels that would charge $1-$5 per month, according to a person familiar with the matter.

The paid-for channels would be launched as soon as the second quarter this year, the person said. YouTube, which has until now relied entirely on advertising, plans to take about 45 per cent of subscription revenues for itself and give the rest to the channel producer.

[link to edition.cnn.com]

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