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Facebook Fad Fading Fast!!!
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Most Facebook Users Have Taken a Break From the Site, Survey Finds
By JENNA WORTHAM
February 5, 2013, 12:00 pm
Facebook is the most popular social network in America — roughly two-thirds of adults in the country use it on a regular basis.
But that doesn’t mean they don’t get sick of it.
A new survey by the Pew Research Center‘s Internet and American Life Project, conducted in December, found that 61 percent of current Facebook users admitted that they had voluntarily taken breaks from the site, for as many as several weeks at a time.
The main reasons for their social media sabbaticals were not having enough time to dedicate to pruning their profiles, an overall decrease in their interest in the site, and the general sentiment that Facebook was a major waste of time...
while more than half said that the site was just as important to them as it was a year ago, only 12 percent said the site’s significance increased over the last year — indicating the makings of a much larger social media burnout across the site.
The survey teases out other interesting insights, including the finding that young users are spending less time overall on the site. The report found that 42 percent of Facebook users from the ages of 18 to 29 said that the average time they spent on the site in a typical day had decreased in the last year. A much smaller portion, 23 percent, of older Facebook users, those over 50, reported a drop in Facebook usage over the same period...
[link to bits.blogs.nytimes.com]
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