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12:37 PM
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BREAKING! Burger King rolls out McRib-Buster! RIB WAR 2013!!
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[quote:Anonymous Coward 17845378:MV8yMjMzNDM0XzM3ODgwNTI4XzZBRjdDNEU1] [quote:QuantumKev:MV8yMjMzNDM0XzM3ODgwMzg0XzlEMjMxQ0Y2] It has begun... :doom_trd_sml: [/quote] Ahhhh I love this pic!!! :banana2::tounge: [/quote]
Original Message
McRib's got a new McRival.
Burger King on Thursday will unveil its 2013 summer menu plans, highlighted by a new, limited-time BK Rib Sandwich, which is boneless like McRib — has a tangy sauce and comes with sweet bread and butter pickles. It will be sold nationally beginning May 21.
BK's other summer roll-outs include a return of Memphis Pulled Pork sandwiches, a line of Carolina BBQ sandwiches and sweet potato fries. It also will introduce a new BBQ Chicken Salad and line of Oreo-infused desserts. All of the products, including the rib sandwich, will be available only though the summer.
The move comes at a time when industry players like Burger King are increasingly taking on McDonald's in product innovation. Now, Burger King is even aiming for Mickey D's piece of the rib sandwich market — whose fans can be fiercely loyal. "That McDonald's has been bringing back McRib for 32 years tells you it's popular and important," says Scott Hume, editor of BurgerBusiness.
[
link to www.usatoday.com
]
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