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Subject Built in Detroit, the new Shinola knows what time it is

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Original Message What does the name of a snuffed-out brand of shoe polish and a Detroit manufacturing revival have in common? It sounds like the start of a bad joke—especially in light of this week's major municipal bankruptcy filing. While there is a punchline, the answer tells a compelling story of entrepreneurship, patriotism and profits.

[link to www.cnbc.com]

In Bankrupt Detroit, Shinola Puts Its Faith In American Manufacturing

Bedrock commissioned a focus group and asked participants whether they preferred a $5 pen from China, a $10 pen made in the USA or a $15 pen made in Detroit. People preferred the cheaper Chinese pen, but were willing to pay the higher premium for one made in Detroit.

[link to www.forbes.com]

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