Celebrity Toddlers & Tiaras: The Controversy Continues See bonus photos from this week's PEOPLE cover story about the shocking world of child beauty pageants By Rennie Dyball Rennie Dyball Rennie Dyball is a former editor at PEOPLE. She left PEOPLE in 2017. People Editorial Guidelines Published on September 16, 2011 02:00PM EDT Close 01 of 07 Madisyn Verst: Before Henry Leutwyler It takes about 3 hours of prep – and more than $3,000 for outfits, accoutrements, accessories and entry fees – to get this 5-year-old ready for pageant day. 02 of 07 Madisyn Verst: After Henry Leutwyler Maddy's mother, Lindsay Jackson, and her grandmother foot her five-figure annual pageant bill. 03 of 07 Kailia Deliz Lauren Greenfield The big winner at the California Gold Coast pageant, Kailia, 5, is an old pro: She first hit the stage at 7 days old. 04 of 07 Time for Talent Lauren Greenfield Kailia shows off her skills – and flexibility! – on stage in Oxnard, Calif. 05 of 07 Beauty Is Pain? Lauren Greenfield Like many girls featured on Toddlers & Tiaras Kalia displays a serious disdain for hair spray. 06 of 07 MaKenzie Myers: Before Gillian Laub "When she's not competing, she looks like any other 6-year-old girl," says MaKenzie's mom, Juana (right). 07 of 07 MaKenzie Myers: After Courtesy TLC With her flipper (snap-on teeth that many "glitz" pageant contestants wear) firmly in place, MaKenzie works the stage.