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the prophecyer
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09/23/2010 07:28 PM
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Free beer. That grabs people's attention. And Anheuser-Busch hopes that free beer — plus a massive advertising push — will grab some new drinkers for its sagging flagship brand Budweiser.
The brewer announced Wednesday plans for a "national happy hour" on Sept. 29 to distribute free samples of Budweiser at bars and restaurants. Details of the availability of the free beer — 6 to 12 ounce samples, depending on local and state rules — were still being hammered out.
A-B also will launch a new Budweiser ad campaign with the slogan, "Grab some Buds." Beginning Saturday and continuing through Oct. 3, 90 percent of A-B's advertising will focus on Budweiser, more than doubling the brand's typical exposure and making Budweiser hard to miss.

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