They also marketed the 2012 movie this way, and they kinda did the same thing with paranormal activity.
But the vids are coming from all over the world. The stars are flashing in multple colors, and thngs are getting weird on the news with the alien and UFO stuff.
If they timed it right the release of the movie could cause a mild panic.
The question is who would benifit from such a thing happening?