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New iPhone App Helps Consumers Find Ethically Sourced Seafood

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User ID: 1189552
02/02/2011 05:45 AM
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New iPhone App Helps Consumers Find Ethically Sourced Seafood
Seafood Watch is taking the guesswork out of finding sustainable seafood. Now anyone with an iPhone can download a free app that lets consumers know the ethical status of the seafood they are purchasing, and also lists restaurants and markets known to use ethically sourced seafood.

Seafood Watch, run by the Monterey Bay Aquarium, maintains a complex list of seafood sorted into the categories "Best Choices," "Good Alternatives" and "Avoid." Criteria such as country of origin, methods of catching, use of eco-friendly farming techniques and current conservation status all help to determine the categorization. Unfortunately, buying sustainable seafood is not as simple as remembering "always buy wild" or "Pacific is better." Pocket Guides are available to assist wary consumers in making the best choices as they shop and dine out, but the newest version of Seafood Watch's iPhone app puts this information in easier reach and goes beyond recommendations.

New Features
Dubbed "Project FishMap," this innovative new app feature allows consumers to add ocean-friendly restaurants and markets to the app database, thereby expanding the resources for finding local sustainable seafood. Users will need to create a special free account to use this feature, so Seafood Watch can avoid spam or deceptive recommendations. The app uses the iPhone's GPS system to tailor suggestions to the consumer's region and allows consumers to search by seafood type or market name to find the best ethically sourced seafood in their area. When purchasing sushi, iPhone users can search by either common name or Japanese name.

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