So this means the Illuminati are actually the good guys?

The bad guys (the ruling elite bankers) are playing an indirect double deception strategy:

Level 1: They somehow create and spread the false conspiracy theory that they themselves are associated with the Illuminati (and thus the Illuminati must be the bad guys)

Level 2: They officially deny and ridicule any theory about the sheer existence of the Illuminati and by doing this they indirectly reinforce the conspiracy theorist's beliefs that the Level 1 theory must be the truth (because its officially denied, so it MUST be true and the average conspiracy theorist can not think two levels deep)

Very clever!