Without revealing too much, what is it related to? auto , home, health, computer, business, energy?

What is it's function? money saving, labor saving, makes life better? And how?

Better advice can be given if you can narrow it down.

A friend of mine does focus groups for new/innovative retail items and markets them to manufacturers.

I have two of mine on the market right now because of her.

Neither of them make a fortune, as is with 98% of new items that actually make it. Many fail for one reason or another.