Beer In Recession: Drinking At Home Costs Europe 260,000 Jobs
While changes in beer drinking behavior may not be high on economic policymakers’ priority lists, they could be having a larger-than-expected impact on European economies. The study’s authors estimate that beer industry’s impact on employment in the region is comparable to that of countries such as Finland, which accounts for about 2.4 million jobs.
And the countries most affected by the European debt crisis may be most affected by consumers’ increasing interest in drinking at home because their hospitality industries rely more heavily on beer drinkers heading to pubs and restaurants. In Greece, Ireland, Spain and Portugal more than 60 percent of beer drinking takes place in bars and restaurants compared with Baltic states where most people drink beer at home, according to the study.