WTF? — 20 New Top-Level Domain Names That Should Exist, But Never Will
By Ryan Singel
June 14, 2012

On Tuesday, the list of new proposed top-level domains, and the companies seeking to control them, was published by ICANN.

The new contenders to the throne of .com’s dominance include Amazon with .book, Google with .youtube, and three companies seeking .sucks. There are also applications for .lol, .bar, and .beer.

While the list is interesting to read, it’s lacking in entertainment value — perhaps because the $185,000 fee to apply for consideration, which you pay even if your application is rejected, is prohibitive of amusement.

So with some help from Wired colleagues and Twitter friends, I’ve compiled a list of domain names that should exist, but never will. Most wouldn’t pass muster for technical or policy reasons. But since this is a wish list, I’ll propose them anyway, in the hope that a vast army of .keyboardcommandos can manifest them.

In no particular order, the list:

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