so basically the message you are sending is "sure, i'll buy your shit in bulk and give you record profits so long as you threaten me of price increases".... hook, line, and sinker.

if it goes up 40%, just do without peanut buttter. pretty simple. and fuck them and any other company that's going to do such a thing. just like i did sobe life water. went up 33%, i sent them a nastygram that said fuck you, not buying your shit anymore.

plain and simple. if no one buys it, the price will go back down, or they will go out of business.