I've been loosing hair a few years ago. I couldn't understand why, since hair lose is not in our family gene. I realize it might be the shampoo. After some research, I decided to go natural. I mix hemp oil, sea salt, lemon juice, and kiwi and let it lather on my face and scalp. Within the last few months, I noticed a huge improvement in look and texture of my hair. My face is also much smoother.