The Grand Illuminuti plan as told by Guy Ritchie in spite of madonna

With so much talk of Madonna and her Illuminatus Superbowl show, I thought I'd pull Guy Ritchie out of the closet for a moment.

The Ego Con:









It was a culmination of concepts really, but a germ got stuck in my mind about one particular concept: the con of all cons. I’m fascinated by how you can trick the mind and the individual, and this concept was so audacious, so radical, that I was attracted to say the least. The formula of the con is quite simple – you seduce people by their own greed. We can all be conned but at what point do we realize that we’re being conned and to what point do we allow ourselves to be conned. There was a famous book called The Big Con, which works on the formula that it is impossible to con an honest man. I was attracted to that idea too. The great challenge then was to take an intellectual concept and clothe it in an exciting, action-packed narrative because concepts are not necessarily interesting to look at. It’s important that the film delivers on an entertaining level. What you want in the cinema is entertainment but I like to be intellectually titillated while being sensorially stimulated. It took me three years to write this film whereas Snatch took me three months. Fundamentally, it’s not a very complicated film, it’s actually quite simple, but to clothe it within a narrative was quite complicated.


[link to culture.com]