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Twitter Feed Is Bernanke's Latest Effort to Connect

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User ID: 12484616
United States
03/14/2012 04:44 PM
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Twitter Feed Is Bernanke's Latest Effort to Connect
First there were town hall meetings, then press conferences. Now comes @federalreserve, Ben S. Bernanke’s latest effort to reach out to the public, this time via Twitter.

The Federal Reserve said it will post messages about its press releases, speeches, testimony and reports to Congress -- even its weekly balance sheet. It will also post “educational frequently asked questions,” according to a statement released today in Washington.

“It allows the Fed to communicate in a more frictionless manner and in real time,” said Phil Pearlman, New York-based executive editor of StockTwits Inc., an online investing community for traders and investors. “If everyone is talking about you, then you have to be there as part of that conversation, and it’s harder and harder not to be there as that conversation grows.”

Read More: [link to www.businessweek.com]
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