The chairman and CEO of Starbucks, has controversially admitted that the best way to make a cup of coffee - is not his brand's way.

Howard Schultz says he uses a Bodum French press - a coffee presser brand - which results in 'the best cup of coffee known to mankind.'

This means if Mr Schultz uses a 1lb bag of Starbucks coffee beans, it works out roughly 46 cents, compared to the $2.01 coffee drinkers in Manhattan pay for a small americano in store.

In an interview with Business Week, Mr Schultz explains that the French press brings out 'oils, flavor and essence of blends.'

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