Well I suppose they dont all have to be cowards. After all TPTB have done a good job keeping the chaos going and brainwashing the people into believing these things. They arent stupid with their tactics. Im not saying some seemingly ridiculous conspiracies arent true because some are but the ones where all this obvious shit is put in our face, like the olympics, are definitely carried out on purpose to either make conspiracy believers look nuts, or to keep them looking the wrong direction like you say.