I don't shop there but if I did I would still shop there after this.


It would be like the apple stores. The sales associates carry a modified iPhone where you can check out. No waiting in line to check out. If you want to use cash there is a Register in the back for cash transactions.


So you can still use cash. And in my opinion the shopping in an apple store is much more convenient and less stressful than shopping anywhere else.


I do however think that this is a last ditch effort by JCP to not go under.



One problem I see with this is most people when shopping for clothes will pick 2-3 pairs of jeans for example. Then decide on one. That is not he case with apple stores.


So it might almost force people to buy something they didn't want and then return it because they would buy it before thinking about it. This might bite them in the ass.