I read that half of all 25 to 34 year olds are living below the federal poverty line, something like 11,000 a year. How are you supposed to market anything to that demographic if that's the case?

Also they say 80% of all new college graduates are moving back home with their parents? Can you imagine? When I graduated I don't think anyone did - it wouldn't have crossed their mind. Everything changed completely in such a short period of time, just a couple of brief decades.