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Dodge exits Nascar

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08/07/2012 05:00 PM
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Dodge exits Nascar
Dodge has decided to drop out of Nascar racing at the end of this season, making it the only domestic automaker without a presence in Americaís most popular motorsport, said Ralph Gilles, president and CEO of Chryslerís SRT Motorsports brand.

Karl Brauer, editor in chief of Totalcarscore.com, said Dodgeís decision is surprising, but may reflect Nascarís declining appeal.

Ticket revenue fell by 38% over the past five years at its three publicly traded companies, which host 35 of the 38 race weekends, according to a story in July by the Charlotte News & Observer. It may also signal Chryslerís intent to spend more money on other motorsports racing leagues, Brauer said.

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