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Poverty returns to Europe

 
monfra
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User ID: 22686442
United Kingdom
08/27/2012 03:19 PM
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Poverty returns to Europe
So is good to know that Unilever is ready for our poverty by starting to sell single use items. Apparently they already do it in developing countries, like selling small sachets of shampoo for a couple of cents and still manage a healthy profit.




Poverty returns to Europe”, says the European head of Unilever Jan Zijderveld in an interview in Financial Times Deutschland. He says that relatively lower incomes in some parts of European means that his company is having to reassess the type of products it is trying to sell. The paper explains: “In Spain Unilever sold its Surf detergent in packages for five washes. In Greece the group now offers mashed potatoes and mayonnaise in small packages, while basic products such as tea or olive oil are sold under a Greek entry-level brand. The Group has also adopted this strategy in the UK.”
monfra (OP)

User ID: 22686442
United Kingdom
08/27/2012 03:20 PM
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Re: Poverty returns to Europe
"In Indonesia, we sell individual packs of shampoo 2 to 3 cents and still make decent money," said Zijderveld. "We know how to do that, but in Europe we have forgotten in the years before the crisis." Unilever is known for brands such as Knorr or Lagnese.
monfra (OP)

User ID: 22686442
United Kingdom
08/27/2012 03:21 PM
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Re: Poverty returns to Europe
[link to www.ftd.de]
monfra (OP)

User ID: 22686442
United Kingdom
08/27/2012 03:23 PM
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Re: Poverty returns to Europe
So we have less money so they sell us smaller quantities. Nice.
Anonymous Coward
User ID: 22696176
United States
08/27/2012 03:25 PM
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Re: Poverty returns to Europe
In the U.S. we have 'Dollar Stores', and some of them everything is literally a dollar...normal size shampoo, antiperspirant, soap, body wash, detergent, toothpaste, brand names, etc. Do similar stores, like 'Euro Stores' or something, exist in EU countries?

I NEVER pay retail for anything unless I absolutely have to, certainly not for BS daily items like shampoo and toothpaste,etc.
JustAnotherVisitor

User ID: 19803015
Netherlands
08/27/2012 03:28 PM
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Re: Poverty returns to Europe
we got them in Spain and some other countries.

Dont see them in the Netherlands... yet...

Maybe we open up a franchise here

The euroshop or something...
U heeft vast wel eens het gevoel dat er iets niet klopt aan een bepaald bericht zoals bijvoorbeeld de vele aardbevingen die op het moment plaats vinden, vulkaanuitbarstingen, uw gezondheid en welzijn, over de kracht van de zon, het weer, etc. Wij zijn op zoek naar de waarheid achter deze berichten en om het voor u allemaal zo duidelijk mogelijk te maken, proberen wij u zo alles duidelijk te maken en het voor u op Verborgen Nieuws te plaatsen. De wereld ondergaat een grote verandering, daarom laten wij u zien wat er daadwerkelijk plaats vind op onze wereld!

[link to www.verborgennieuws.nl]
monfra (OP)

User ID: 22686442
United Kingdom
08/27/2012 03:35 PM
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Re: Poverty returns to Europe
In the U.S. we have 'Dollar Stores', and some of them everything is literally a dollar...normal size shampoo, antiperspirant, soap, body wash, detergent, toothpaste, brand names, etc. Do similar stores, like 'Euro Stores' or something, exist in EU countries?

I NEVER pay retail for anything unless I absolutely have to, certainly not for BS daily items like shampoo and toothpaste,etc.
 Quoting: Anonymous Coward 22696176


There are poundstrechers in the Uk but this goes further than that. When a company like Unilever(they make everything) decides to adopt this as a market strategy they are adapting to the way we now have to shop. Can´t afford a big packet of washing powder for 40 washings, we will mwke 5 washings packs.

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