Construction begins on West Hollywood rainbow-colored crosswalks

[link to latimesblogs.latimes.com]

\"...The permanent crosswalks, which will be installed by Shariden Design Asphalt of Alpine, will have skid-resistant thermoplastic pavement markings and new asphalt.
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\"...City officials have praised the crosswalks, saying they are an important and powerful way to brand the city as a gay destination. The city has asked visitors to use the Twitter hashtag #WEHOrainbow when visiting the crosswalks.