"It's the likability, stupid." -- Romney's only hope to win is to bring up the likability poll numbers.
"It's the likability, stupid." -- Romney's only hope to win is to bring up the likability poll numbers. The conservatives are apoplectic that Obama is still leading, they're baffled, they can't understand it, much in the way they can't understand why or how serial philanderer and liar Bill Clinton basks in the glow of public fawning.
One, simple thing: likability. That's it.
If Romney can use this debate to make it about him, defend himself, defend his record, his life, his family, his charity, his involvement in his church, call out the biased media, show emotion and reassure the American people, he can get them listening to him.
Right now, they aren't listening to him, and it doesn't matter how much he blasts and attacks Obama, they still won't. He must pivot. I would advise him not to say "this president" or even acknowledge or refer to "Obama" in the first debate. But I'm not advising him. He has other handlers for that, and so far, they're failing to get anything right.
The only glimmer of hope I see is Romney's been a lot more fierce and tenacious on the stump recently. It at least suggests he's impassioned, and in a time of economic doubt, an impassioned man looks better next to Obama's calm, lackadaisical, somewhat flip and unconcerned demeanor. He's got to bring that, otherwise, it's game over.