“Whether it’s people not actually physically going to the venues and consuming there, consuming in venues around the outlet before that, or indeed having NHL sort of parties at home, all of those occasions have disappeared off the map and you just can’t replicate them,” Molson Coors CEO Peter Swinburn told the National Post on Wednesday.

[link to prohockeytalk.nbcsports.com]

Molson expects some sort of payback from the NHL. LoL.
It must be boring up there with no Hockey Night in Canada. ;-`)