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'Cracker Jack'd,' Line Of Caffeinated Cracker Jacks, To Hit Stores Later This Year

 
Anonymous Coward
User ID: 6354989
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11/16/2012 02:31 PM
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'Cracker Jack'd,' Line Of Caffeinated Cracker Jacks, To Hit Stores Later This Year
Who needs coffee in the morning when you can wake up with caffeinated Cracker Jacks?

It's no joke: PepsiCo's Frito-Lay is rolling out a new line extension appropriately called "Cracker Jack'd" that will include a caffeinated variety called Power Bites. One serving, according to its packaging, packs the same amount of caffeine as a single cup of coffee.

As one might imagine, the product is raising a few eyebrows. The Center for Science in the Public Interest, a food activist group, says on its website that it believes Power Bites violates FDA regulations and urges government regulators to take action:

"Unless the FDA begins enforcing its regulations, I fear that we'll see caffeine being added to ever-more improbable drinks and snacks, putting children, unsuspecting pregnant women, and others at risk," said CSPI executive director Michael F. Jacobson. "How soon before we have caffeinated burgers, burritos, or breakfast cereals?"

Ad Age spoke with a Frito-Lay spokesman, who said that Power Bites will feature "two flavors that will contain coffee, a natural source of caffeine, as an ingredient." The product is still in development, he said, but it's expected to contain about 70 mg of caffeine in each 2 oz. package. He also stressed that Power Bites are perfectly safe, and that it will be marketed at adult consumers, not children.
phocuss

User ID: 783356
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11/16/2012 02:43 PM

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Re: 'Cracker Jack'd,' Line Of Caffeinated Cracker Jacks, To Hit Stores Later This Year
New version of Cracker Jacks to contain caffeine

Read more: [link to www.foxnews.com]
Anonymous Coward (OP)
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11/16/2012 03:29 PM
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Re: 'Cracker Jack'd,' Line Of Caffeinated Cracker Jacks, To Hit Stores Later This Year
sorry forgot the link. Don't wanna get 1 stared for not having proof even though someone else already linked it and thanks.

[link to www.huffingtonpost.com]
Anonymous Coward
User ID: 27636366
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11/16/2012 03:36 PM
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Re: 'Cracker Jack'd,' Line Of Caffeinated Cracker Jacks, To Hit Stores Later This Year
This is all they need to basically ban or tax the crap out of caffeine. Eventually, in candy form, some kid will consume a gram or two of it, by gobbling up ten or twenty servings instead of one. Or some kid with an undiagnosed heart condition'll get a field diagnosis by eating a bit less than that even.

Then, the gubbermint will come to save the day! They will initiate a joint task force committee to investigate setting up a committee to investigate the problem. Trouble is, that costs money.

The solution will be raising the cost of coffee and tea even higher because FritoLay decided it would be a great idea to stick stimulants in snack food that has been aimed at small kids for a century.

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