ANALYST: 'Retailers have basically ruined every holiday'
Say goodbye to Thanksgiving — and Black Friday while you’re at it. Retailers are wrecking holiday time for shoppers and shop workers alike.
This year will see an unprecedented move by the big boys of retail to open their stores earlier than ever on Thanksgiving Day, putting pressure on the traditions — from indulging in an oversize dinner to loafing around watching football — that many families hold sacred.
“Retailers have basically ruined every holiday,” says Marshal Cohen, chief industry analyst at NPD Group, a retail research consultant. “They have commercialized every single holiday by creating a good reason to promote something and drive traffic.”
They do it for the simple reason that, well, they can. It follows that adage from “Field of Dreams” that if you build it, they will come. If you open the store earlier, they will shop.