What -- and who -- is behind @IDFSpokesperson? Inside Israel's Social-Media Command Center

With so much attention given to the digital war between Hamas and Israel, it was only a matter of time before we were going to get a behind-the-scenes tour of the IDF's social media command center. Tablet, BuzzFeed, and FastCompany have gained access to the team -- and what they find is a nimble and progressive operation that's taking active learning cues from its daily experience liveblogging the war.

The IDF's experiment with social media began in 2008 during Operation Cast Lead with 25-year-old Aliza Landes, a member of the IDF's PR team for North American reporters. As with many successes, the IDF's experiment with social media began as a "pet project" that took on a life of its own: [link to www.theatlantic.com]