It's like that everywhere all the time. You don't get "deals" anymore, you think the big companies give cheaper products from the goodness of their hearts? Nope, you get 10 bucks off something that means you're paying ten bucks more for something else. Always.

My wife works as a scan pricing person for a grocery store and every week tags come in with "sale" prices, but the original price is now knocked up 30 cents. For every 50 price decreases she does 100 increases to make up.