Beck is an entertainer.

His paycheck depends upon selling advertising exposure. He was found a niche for himself by drawing in fundamentalist Christians, and old white people who realize that the current economic situation is unsustainable.

He comes on all cozy, warm and friendly like a boyish favorite nephew.

Then he scares the shit out of you.

Creating the perfect opportunity for his sponsors to sell you gold coins, water filters, arthritis creme, and sponsorship of some needy Jewish family in Russia.

It's marketting. Nothing more, nothing less.