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Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online

 
smilesun
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11/30/2012 06:31 AM
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Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
The Obama campaign raised $690 million online. The majority of it came from the fundraising emails that peppered inboxes for the last two years. They employed a team of 20 writers and a sophisticated analytics system to measure and improve their effectiveness. Now, they're starting to spill the secrets they learned during the campaign. And as revealed in a new report from Joshua Green*, there was a high-powered viral media outfit lurking in Chicago. The lessons from the campaign aren't just a recipe for making money, but for winning eyeballs in the brutal deathmatch to grab your attention on the Internet. What we can learn is how the Obama campaign fine-tuned its content for maximum Internet impact, i.e., how it channeled its inner BuzzFeed. [link to www.theatlantic.com]
Anonymous Coward
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11/30/2012 07:03 AM
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Re: Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
I got one last night asking for money from Bill Clinton. WTF?
smilesun (OP)

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11/30/2012 09:06 AM
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Re: Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
I got one last night asking for money from Bill Clinton. WTF?
 Quoting: Anonymous Coward 26369344


You? WTF? with Bill Clinton?
Anonymous Coward
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11/30/2012 09:17 AM
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Re: Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
Let me guess, he was born in Nigeria instead of Kenya?
LimaIndiaSierra

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11/30/2012 09:19 AM
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Re: Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
Most of that money came from overseas donors.
smilesun (OP)

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11/30/2012 09:30 AM
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Re: Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
Let me guess, he was born in Nigeria instead of Kenya?
 Quoting: Anonymous Coward 28649819

You've been approached by a scammer? The Nigerian Scam has been emptying the pockets of victims for decades — first through letters, then with faxes, and now via e-mail.
smilesun (OP)

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11/30/2012 03:39 PM
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Re: Hey, I Need to Talk to You About This Brilliant Obama Email Scheme, campaign raised $690 million online
Most of that money came from overseas donors.
 Quoting: LimaIndiaSierra


Overseas donors? Nope

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