On second thought, it's sort of reverse Keyword highjacking. Usually, keywords are highjacked to condition sheeple into not reacting to a negative event, by taking a word associated with a negative event and creating a benign event with the same name, and then popularizing it like crazy.
Here's an example I found:
1962 Hanoi show trial resulting from CIA scuba disaster Operation Vulcan was hijacked into >
>the 1964 first episode of TV's 'The Man From UNCLE' was called ...
'The Vulcan Affair.'
>the CIA-like Vulcan alien on Star Trek named after a beloved baby doctor, Mr. Spock.
>1965 James Bond movie 'Thunderball' with 'Vulcan' and 'scuba' figuring prominently in the plot synopsis.
This theory may be considered far-fetched by some.
In this case, it s probably just an odd synchronicity, which we are seeing more and more as we approach TWZ.