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Google starts watching what you do off the Internet too

 
OneFootUnder
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User ID: 30660823
Belgium
12/24/2012 12:22 AM

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Google starts watching what you do off the Internet too
The most powerful company on the Internet just got a whole lot creepier: a new service from Google merges offline consumer info with online intelligence, allowing advertisers to target users based on what they do at the keyboard and at the mall.

Without much fanfare, Google announced news this week of a new advertising project, Conversions API, that will let businesses build all-encompassing user profiles based off of not just what users search for on the Web, but what they purchase outside of the home.

In a blog post this week on Google's DoubleClick Search site, the Silicon Valley giant says that targeting consumers based off online information only allows advertisers to learn so much. "Conversions," tech-speak for the digital metric made by every action a user makes online, are incomplete until coupled with real life data, Google says.

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Anonymous Coward
User ID: 24182468
United States
12/24/2012 12:24 AM
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Re: Google starts watching what you do off the Internet too
This week, 50% off- WITH CARD.
No thanks, keep yer card and yer intel.
Anonymous Coward
User ID: 30781205
United Kingdom
12/24/2012 08:14 PM
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Re: Google starts watching what you do off the Internet too
yo g o o g l eskull_fing
Anonymous Coward
User ID: 30718241
United States
12/24/2012 08:20 PM
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Re: Google starts watching what you do off the Internet too
google (to look), windows (to see through),
and you really did not see this coming?

really?


Wow! I am impressed.

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