Well I just like to phrase things in such a way that there's no argument about it - either you immediately dismiss it as bullshit or you genuinely contemplate it and ask questions. There's not much middle ground, it seperates the wheat from the chaff, and it means that i'm not only appealing to an audience of people who ALREADY agree - rather, i'm appealing to an audience of people who've not heard anything of the sort, and find answers to their long held questions in this novel tuth.