In the diner commercial, the black man looks like a young Obama looking up to the heavens while holding a stack of white plates...then he drops them.

So far there's:

Feb 3rd in flames - Date of Superbowl

Stones' Devil Song - background

Diner - looks like Legion movie set

smashing plates - symbolic of death

Mercedez Benz - sponsor of Superbowl

Well, it's a start.