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Google searches expose racial bias, says study of names

 
Anonymous Coward
User ID: 33528917
Belgium
02/04/2013 03:09 PM
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Google searches expose racial bias, says study of names
A study of Google searches has found "significant discrimination" in advert results depending on the perceived race of names searched for.

Harvard professor Latanya Sweeney said names typically associated with black people were more likely to produce ads related to criminal activity.

In her paper, Prof Sweeney suggested that Google searches may expose "racial bias in society".

Google has said it "does not conduct any racial profiling".


[link to www.bbc.co.uk]
Anonymous Coward
User ID: 23948538
United States
02/04/2013 03:14 PM
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Re: Google searches expose racial bias, says study of names
The proof is in the pudding...whatever the fuck that means.

african
Anonymous Coward
User ID: 27900212
Canada
02/04/2013 03:16 PM
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Re: Google searches expose racial bias, says study of names
'Latanya Sweeney'

Gee maybe if they stopped giving their children retarded names it wouldn't be glaringly obvious what 'race' they are.

IDIOTS!

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