Amazon to start New Virtual Currency

Amazon mostly soaks up cash for real world stuff, but as they move further into the Kindle and Android worlds, the company is getting more and more digital. Now the retail giant wants users to buy their Android virtual stuff with a new currency--"Amazon Coins." The currency, if successful, could allow Amazon to build loyalty in their Android ecosystem.

In May, Amazon will give "tens of millions" of free Amazon Coins to Kindle Fire customers in the US for apps and in-app purchases, which include stuff like Farmville chicken coops. The move will help butter up customers and get them used to the idea. No word on how Amazon will choose to divvy the coins among the Kindle Fire crowd of roughly five million.

Read here: [link to www.popsci.com]

Last Edited by phocuss on 02/06/2013 10:32 AM