The biggest problem I see with this show and other's like it it is when there is a big obsession over it among girls. When it becomes obsessive, it gets carried out to other girls. Imagine a group of 3 or 4 young girls. One girl gets a big obsession with it and she is the more vocal and dominant member of the group. She can sway the other girls to play along. Maybe thats all she wants to play with. The other girls will follow along because they want to play with her. Eventually the content of the show will subconsciously effect them. It becomes problematic because it sways them to stereotype themselves at an early age - that they must fit into a niche in order to have consistent companions. The show itself is a bit dark for that age group.