It's more weird than that.

Humanity is reaching a critical mass of enlightened, or at least cynical, individuals that do not accept the existing power structure at face value.

Since the existing power structure is only skin-deep and powerless without mass belief in its authority, questioning it's depth will cause its immediate collapse.

That's the timeframe they're fighting.

They must limit humanity from reaching something like 20 million non-gullible individuals. They are using Agenda 21, abortion, GMO foods, war, psychoactive drugs, magik, and Lucky Charms to try to prevent this critical mass from being reached.