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Grocery Store "Smart Shelves" Spy On You While You Shop

 
SeVeN Saints
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User ID: 37326252
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10/23/2013 02:36 AM
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Grocery Store "Smart Shelves" Spy On You While You Shop
A new kind of grocery shelf is being developed by the parent company of Kraft foods. They will essentially spy on you while you shop for groceries, scanning your face as you walk by.

They say no "personally identifiable information" will be stored. The question isnt with what they say they will use the technology for, but what the technology is capable of, and could ultimately be used for beyond its intended purpose.

“I try to think of what’s possible with the technology, not what they’re saying what they’re doing with it,” Might said. “The next generation of this technology tracks not just age and gender, it’s also tracking things like sentiment.”

"The devices — still in development — will rely on high-tech sensors to snoop in on the facial features of shoppers and predict roughly their age and sex. From there, a database of intelligence can be matched in real-time and allow Mondelēz to make recommendations, offer discounts and practically any other imaginable option. All, of course, specific to how the company's data perceives that type of customer."

[link to www.kcet.org]

[link to rt.com]


[link to fox13now.com]
SeVeN Saints
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10/23/2013 02:44 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
They don't on me, I never go grocery shopping. My darling think I don't vant to goo.
Anonymous Coward
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10/23/2013 02:50 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
1984 george orwell .
SeVeN Saints (OP)

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10/23/2013 02:59 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
bump
SeVeN Saints
SeVeN Saints (OP)

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10/23/2013 03:21 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
I mean....who doesnt want to be spied on while they shop for groceries?
SeVeN Saints
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10/23/2013 04:05 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
I'll be wearing an Indiana Jones fedora and a set of the Groucho Marx Glasses/Mustache combo ......
Anonymous Coward
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10/23/2013 04:20 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
I mean....who doesnt want to be spied on while they shop for groceries?
 Quoting: SeVeN Saints


If you can't think of any fun full potato ways to screw with corporate surveillance you're doing life wrong.

This is a marketing ploy. Be creative and make the system cost the company millions in lost revenue due to corrupted data gathered at the source.
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10/23/2013 04:26 AM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
putin
SeVeN Saints (OP)

User ID: 37326252
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10/23/2013 08:23 PM
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Re: Grocery Store "Smart Shelves" Spy On You While You Shop
Grocery shelf doom
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