World’s First GMO Apple Easy to Spot … Or Not

Arctic Apple growers want to stand out in the marketplace

In a few months regulators are poised to approve the first genetically modified apple. The new fruit is expected in grocery stores as early as 2014.

Made by Okanagan Specialty Fruits (OSF), the Arctic Apple comes in Golden and Granny Smith varieties, with Fuji, Gala, and others to follow. Unlike conventional apples, Arctic does not brown when sliced or bruised.

The Arctic Apple differs from other genetically modified organisms (GMOs) in a very important way: consumers will be able to identify it.

All fresh fruit will be labeled with an Arctic sticker, and processed foods containing more than 5 percent of Arctic Apples will bear the Arctic logo. Only pasteurized products such as juice and sauce will not be labeled.

As big food manufacturers and bioengineering companies spend millions to squash campaigns aimed at identifying GMOs, Okanagan wants its product to stand out in the marketplace.

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