Walmart Stores, with its huge network of stores and facilities, has also taken note. ”We are seeing increased earthquake activity in the central U.S. That is an area we are focusing on even more,” said Mark Cooper, senior director of emergency management at Walmart, in an interview. He explained that Walmart takes an “all-hazard” approach to emergency preparedness, but focuses on specific risks in areas of the country where those risks are particularly relevant, such as hurricanes in Louisiana. “A few weeks ago, we participated in an exercise to prepare for an earthquake on the New Madrid fault line,” he said.