Google Now now SLURPS data from third party apps so YOU don't have to

[link to www.theregister.co.uk]

Google has inked deals with 40 third party app makers, allowing the ad giant to rifle through data from the likes of Airbnb and Lyft to serve up "relevant information" to its Android users.
The firm said in a blog post on Friday that it would begin slurping the data from inside a number of apps for its Google Now service – a creepy, predictive search tech that Mountain View first unveiled in 2012.
Google has become increasingly aware of the rich info locked away in other apps that – up until now – the data-scraping firm has been unable to deeply mine for its multi-billion dollar search and ad biz.

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