Has anyone used google ad words to advertise your business?

do you "specialize" in anything, you may try working around the edges, creating campaigns using special keywords only and avoid all the obvious keywords like overhead door repair install. just to throw off the competition from clicking or flagging, using adwords takes time to tweak and lots of ad A vs. ad B testing.

here is something free, go to ebay, yes ebay.
open an account, then open a "ebay store" for $15 a month.
Name your store example> "Boston Area Overhead Garage Door Install and Repair", not your real business name.
Then list a few cheap brand name parts , like hinges, example "2 Todco Whiting Overhead Garage Door Repair Hinges 2 day ship to Boston Area"
Within your ebay listing, place you real business name/info. Ebay does NOT allow direct hyperlinks , www.xyz.com, or the like, but you can say " just Google Boston Brian's Door Repair" . you can use your Real Business Logo within a photo logo for your ebay store.

This will get you out there on google search the quickest for little $.

Next do the same thing at Youtube.
Never put your real business name as your account name, instead you MUST use the most important search terms as your name , like you name should be> Boston Garage Door Repair, or as many similar words that will fit,
Make-up a few vids using your real logo and name in the video graphics, every short video you make the title must include some variation of "Boston Area Overhead Garage Door Install and Repair".
The next is important, the first line of the video description must be youe website address, exactly like this example [link to www.yoursite.com.]
Also youtube lets you assign keywords to your video.

you are doing this because there is a VERY chance google will show your VIDEO listed on the first page of a general google search for garage door repair boston.
This is not an ad, so it can't get flagged, and can't get click-scammed and you don't get charged for clicks.

Ebay and youtube search engine are giant.
btw, this is just crash course basic info.
These are easy and nearly free, and if you get good at it, you will NEVER pay for ads again.
btw there are apps that will automatically direct post both of theses to your facebook site

I paid 110-125 for "Foundation Repair" on Sat-Sun. Average job was $10k.

Thank you for your reply and your help. Everyone I know tells me to use "google". However my experience in using it, I found myself deep inside this matrix of a very un user friendly program completely lost. Any advice is appreciated.