Kayne West's marketing stunts fail badly as he is set to lose money on new album

[link to www.dailymail.co.uk]

Kanye has been causing quite a stir in the past few weeks after leaving a trail of absurd comments on Twitter.

The rapper initially announced that 'The Life of Pablo' album would be available for purchase on Apple Music after its exclusive week on Tidal, prompting a slew of preorders.

But then he changed his mind again saying it would only be available on his personal website, 'never never on Apple'.

And this bizarre move has come back to bite him on the butt.

As of Tuesday, the album has been pirated an estimated 500,000 times, according to Torrent Freak, who suggest that the high volume is down to its limited availability.

The site also reported that even those trying to purchase the album through the restricted avenues had faced problems, with many complaining toTidal that they had failed to receive a copy due to the services payment system.

The album is currently leading The Pirate Bay's list of most shared music torrents by a landslide, said the site.