Politicians, the media and gun control

What happens every time there's a sensationalized "mass shooting"?
The media has a never ending parade of politicians and so called experts that can't wait to push the gun control narrative. But for every action there is an equally and opposite reaction. In this case that opposite reaction is record gun sales and all time highs on background checks. There's no reason to think this time will be any different.
These gun control nuts figuratively shoot them selfs in the foot every time they push for more regulation. It has to drive them nuts to hear about record gun sale after stuff like this happens.

On a side note: we got to be at some kind of record with "mass shooting" during the obama administration and that ain't no coincidence.