The projected condition, the one we never rejected.

To the core.
What if i told you, that you fall in love because you are told to do so, even, that it is the most devastating (that i know of) conditioning to this day?
This is the luciferian (as in the aspect of satan which poses as bringer of light(saviour), according to my understanding that is) counterfeit of love.
See:
It this condition is primarly egoistical, it encourages to disregard everything and all except of the target of affection. It is a cover for lust, promiscuity and folly, again it justifies and encourages those, bringing forth shamelessness and proudness. It disrupts healthy mating, resulting in weak families with incompatible parents, unable to teach their children any virtue, rendering them undisciplined fools walking after own lusts. Those under authority, will disregard the authority in this condition in favor of the pleasure the folly gives to the fool; daughters will disregard fathers and their protection. Sons will disregard mothers and will prey on daughters of men. Both disregarding correction and rebuke, if there is any, following after own lusts they defile each others soul. As for the the once married, many are shameless adulterers, bringing to this world bastards born of sin.
"Falling in love" is idolatorous excaltation of a creation, glorification of the suppression of rational thought.

If there is anything that is repeated, it is love, the luciferian version of it.

Now does it sell because it appeals to us, or, does it appeal to us because we bought it?